My client is a reliable and trustworthy translator. People who need translations for often sensitive documents require, above all, a simple and seamless translation process—from the initial contact to the delivery of the certified translation via registered mail. That is why I decided on a brand identity that emphasizes security and competence. The color palette of the design system was deliberately chosen to be simple and has been tested for optimal contrast. Since the color blue tends to have a calming effect on people and is associated by many with trust, competence, and security, I decided to establish a blue as the brand color.